Ever signed up for something and then had no idea where to go next? Yeah, it’s annoying. Imagine a new customer signs up on your WooCommerce store, and instead of getting directed to their cart, a welcome page, or a special offer… they just sit there, confused. Not great.
A WooCommerce redirect after login makes sure that never happens. Instead of dropping users on a generic account page, you can send them exactly where they need to go—whether it’s their cart, a members-only page, or an exclusive deal just for them.
And setting this up? Way easier than you think. Let’s go through the best ways to do it.
Why You Should Redirect Users After Login & Registration
WooCommerce’s default setup is not exactly helpful.
If a new user registers, WooCommerce just leaves them on the same page or takes them to the account dashboard. If an existing user logs in, they land on a basic My Account page that doesn’t help much.
This is a huge missed opportunity. Why?
New users might not know what to do next. Customers could get distracted and leave. If they were about to checkout, they might abandon their cart.
Instead of letting this happen, a redirect after login WooCommerce setup ensures users actually follow through—whether that’s completing a purchase, checking out a deal, or accessing exclusive content.
Best Places to Redirect Users
Okay, so where should you send users after login or registration? It depends on what kind of store you run.
Send them to the cart page → If they were shopping before registering. Take them to a members-only page → If you have VIP or subscription content. Direct them to a special offer → Give new users a welcome discount. Show them a personalized dashboard → If you run a service-based store. Drop them back on the page they were on → If they were just logging in to continue browsing.
The goal? Keep them engaged and moving forward—not wondering what to do next.
How to Set Up a WooCommerce Redirect After Login & Registration
There are a few ways to do this—with a plugin, through WooCommerce settings, or with a little bit of code. Pick what works best for you.
1. Use a Plugin (Easy & Fast Way)
If you’re not into messing with code, using a plugin is the quickest way to set up a redirect after login WooCommerce.
Steps to Set It Up:
Go to Plugins > Add New in your WordPress dashboard.
Search for a redirect plugin (popular ones include LoginWP or Peter’s Login Redirect).
Install and activate the plugin.
Open the plugin settings and choose:
-
Where new users should go after signing up
-
Where existing users should land after logging in
-
Any role-based redirects (like sending admins to the dashboard, customers to their cart, etc.)
Save the settings, and you’re done.
With this method, you can customize redirects for different users without dealing with code.
2. Use WooCommerce’s Built-In Redirect Option
WooCommerce actually has a setting that lets you redirect users after registration—but it’s pretty basic.
How to Do It:
Go to WooCommerce > Settings > Accounts & Privacy. Find the Registration Redirect URL field. Enter the URL you want new users to be sent to after signing up. Save changes.
Downside? It only works for registration—not logins. Also, it applies one redirect for everyone (no role-based redirects). If you need more control, you’ll want a plugin or custom code.
3. Add a Redirect with Custom Code (For Developers or Brave Souls)
If you don’t wanna use plugins and want full control, you can set up a redirect after login WooCommerce with a bit of code.
Redirect After Registration:
Add this to your functions.php file:
This will send new users straight to a welcome page after they register.
Redirect After Login:
For existing users logging in, use this:
Wanna redirect based on user roles? Here’s how:
This method is super flexible, but you gotta be careful—messing up your functions.php file can break your site.
Bonus: Redirect Users After Logout
Since you’re already setting up login and registration redirects, why not redirect users after logout too? Instead of dumping them on a boring login page, send them somewhere useful.
Example Redirect After Logout:
Now when users log out, they’ll be sent to a thank-you page, a promo offer, or your homepage—instead of some dead-end page.
Wrapping It Up
Setting up a WooCommerce redirect after login and registration is an easy fix that makes a big difference. Instead of leaving users hanging, it sends them exactly where they should go—whether that’s their cart, a discount page, or an exclusive membership section.
Here’s a quick recap:
Use a plugin if you want an easy way to manage redirects. Adjust WooCommerce settings for a basic registration redirect. Use custom code for full control (like role-based redirects). Don’t forget about logout redirects to keep users engaged.
So if your WooCommerce store isn’t guiding users properly after login or registration, now you know how to fix it. Set it up, test it, and make sure your users always know where to go next.