If you run an online store, you need effective pricing strategies to attract more customers and increase sales. Two popular pricing models in PrestaShop are Quantity Discounts and Wholesale Pricing. While both offer lower prices for bulk purchases, they serve different purposes.
In this blog, we will explain the key differences between Quantity Discounts and Wholesale Pricing in PrestaShop and how you can use them to maximize your revenue.
What Is a Quantity Discount in PrestaShop?
A Quantity Discount in PrestaShop is a pricing strategy where customers receive discounts when they purchase multiple units of the same product. The more they buy, the lower the price per unit.
Example of Quantity Discounts in PrestaShop
Buy 2-4 items → 5% discount
Buy 5-9 items → 10% discount
Buy 10+ items → 15% discount
This type of pricing is great for encouraging customers to buy more products at once, helping you increase sales and clear out inventory faster.
Benefits of Quantity Discounts
Encourages bulk purchases – Customers buy more to get discounts.
Improves customer satisfaction – Buyers feel rewarded for spending more.
Helps move slow-selling products – You can reduce stock quickly.
By setting up a Quantity Discount in PrestaShop, you can attract customers looking for better deals and increase your overall sales volume.
What Is Wholesale Pricing in PrestaShop?
Wholesale Pricing is a special pricing model designed for businesses that buy products in large quantities. Instead of offering small discounts for bulk purchases, wholesale customers receive a fixed lower price based on their business status.
Example of Wholesale Pricing in PrestaShop
A retailer orders 50+ units every month at a fixed wholesale price.
A business partner gets a special price for ordering in bulk.
Unlike quantity discounts, which are available to all customers, wholesale pricing is usually restricted to registered businesses or specific customer groups.
Benefits of Wholesale Pricing
Increases long-term sales – Encourages repeat bulk orders.
Strengthens business partnerships – Supports B2B relationships.
Simplifies pricing for bulk buyers – No need for percentage-based discounts.
If you want to sell products to resellers or businesses, setting up Wholesale Pricing in PrestaShop is an excellent option.
Key Differences Between Quantity Discounts and Wholesale Pricing in PrestaShop
Feature Quantity Discount in PrestaShop Wholesale Pricing in PrestaShop
Target Customers All customers Businesses or resellers
Pricing Model Percentage-based discounts Fixed lower price for bulk buyers
Purchase Requirements Discounts based on quantity tiers Large volume purchase
Access Available to all customers Usually restricted to B2B customers
Purpose Encourage individual buyers to purchase more Provide competitive pricing for resellers
How to Set Up Quantity Discounts in PrestaShop?
Setting up Quantity Discounts in PrestaShop is simple and can be done in just a few steps:
Step 1: Go to the Product Page in Your PrestaShop Admin Panel
Log in to your PrestaShop dashboard.
Navigate to Catalog → Products.
Select the product you want to offer a discount on.
Step 2: Configure the Quantity Discount
Go to the Prices tab.
Click on Add a New Price Rule.
Select Quantity Discount and set the discount percentage for different quantity tiers.
Save your changes.
Your Quantity Discount in PrestaShop is now active, and customers will see discounted prices when they buy in bulk.
How to Set Up Wholesale Pricing in PrestaShop?
If you want to offer Wholesale Pricing in PrestaShop, follow these steps:
Step 1: Create a Wholesale Customer Group
Go to Customers → Groups in your PrestaShop admin panel.
Click Add New Group and name it “Wholesale Customers.”
Set special pricing rules for this group.
Step 2: Assign Wholesale Pricing to Products
Navigate to Catalog → Products.
Select a product and go to the Prices tab.
Add a special price for the “Wholesale Customers” group.
Save your changes.
Now, only customers in the Wholesale Customers group will see the discounted wholesale prices.
Which Pricing Strategy Should You Use?
Both Quantity Discounts and Wholesale Pricing in PrestaShop have unique advantages. The right choice depends on your business model:
Use Quantity Discounts if you want to encourage regular customers to buy in bulk.
Use Wholesale Pricing if you sell to resellers and business partners who buy in large volumes.
If you run a mixed business (B2B and B2C), you can use both strategies together to maximize your sales potential.
How PrestaShop Digital Pricing Helps You Manage Discounts Efficiently
Managing multiple pricing strategies can be challenging, but PrestaShop digital pricing makes it easy. With the right PrestaShop modules, you can:
Automate price adjustments – Set up rules for quantity discounts and wholesale prices.
Offer dynamic pricing – Create different price tiers based on customer groups.
Track discount performance – Analyze sales data to optimize pricing strategies.
By using PrestaShop digital pricing, you can create flexible discount policies that boost revenue and customer satisfaction.
Conclusion
Understanding the differences between Quantity Discounts and Wholesale Pricing in PrestaShop is essential for setting up an effective pricing strategy.
Quantity Discount in PrestaShop is great for encouraging individual customers to buy more.
Wholesale Pricing is ideal for businesses that buy in bulk.
PrestaShop digital pricing helps manage both strategies efficiently.
By implementing the right pricing model, you can attract more customers, increase sales, and grow your online store successfully.
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