Vietnam Television Market to Grow with a CAGR of 5.94% through 2030F

According to TechSci Research report, “Vietnam Television Market – By Region, Competition, Forecast & Opportunities, 2020–2030F,” the Vietnam Television Market was valued at USD 762.34 million in 2024 and is projected to reach USD 1077.81 million by 2030, growing at a CAGR of 5.94% during the forecast period.

The Vietnam television market has undergone a significant transformation over the last decade, fueled by the rise of digitalization, growing middle-class income, and the evolving entertainment preferences of tech-savvy consumers. What was once dominated by traditional CRT televisions has now transitioned into a highly competitive and innovation-driven market defined by smart TVs, OLED displays, 4K resolution, and AI-powered technologies.

As Vietnamese consumers increasingly demand premium viewing experiences and connected home solutions, manufacturers are responding with cutting-edge models that blend performance, design, and functionality. The country’s rapid economic growth, coupled with the expanding penetration of internet and OTT platforms, has positioned Vietnam as one of Southeast Asia’s most dynamic television markets.

Industry Overview

Vietnam’s television market reflects the broader trends of its economy: urbanization, digital adoption, and rising living standards. With over 100 million people, a youthful demographic, and one of the fastest-growing internet user bases in Asia, Vietnam presents an ideal environment for electronic innovation.

The television is no longer just a viewing device—it has evolved into a smart hub for entertainment, communication, and information. The integration of streaming platforms like Netflix, FPT Play, and VieON, alongside domestic services, has reshaped viewing habits. Consumers now prefer on-demand and high-definition content that can be seamlessly accessed across multiple devices.

Furthermore, government initiatives to promote digital transformation and enhance broadband connectivity have accelerated the adoption of smart TVs across both urban and rural regions. This convergence of technology, consumer behavior, and infrastructure is defining a new era for the Vietnamese television industry.

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Market Drivers

1. Rising Disposable Incomes and Urbanization

As Vietnam’s economy continues to expand, more households are joining the middle-class segment, which now constitutes a large share of the population. The increase in disposable income allows consumers to invest in high-end appliances and entertainment systems, particularly smart and OLED televisions.

Urbanization has further amplified this trend. Cities such as Hanoi, Ho Chi Minh City, and Da Nang are witnessing a surge in residential developments, where modern entertainment appliances have become a lifestyle necessity. The aspirational nature of urban consumers is pushing brands to introduce advanced, feature-rich televisions catering to evolving aesthetic and functional preferences.

2. Technological Advancements in Display and Connectivity

The Vietnam television market is heavily influenced by rapid innovations in display and processing technology. LED and OLED displays, 4K and 8K resolutions, and AI-enhanced picture processing have revolutionized user experience. Additionally, the integration of voice control, smart home connectivity, and cloud-based services has elevated the role of TVs as intelligent devices within connected ecosystems.

Leading brands such as Samsung, LG, and Sony are investing in R&D to offer local consumers advanced features at competitive prices, ensuring technology becomes accessible beyond urban elites.

3. Digital Transformation and OTT Expansion

Vietnam’s digital economy is thriving, with the proliferation of affordable internet and smartphones leading to increased consumption of online video content. OTT platforms like Netflix, VieON, and FPT Play are capitalizing on this demand by offering localized content and subscription bundles.

Smart TV adoption is rising as consumers seek seamless access to streaming services, live television, and gaming. This convergence of content delivery and device integration continues to fuel demand across both new buyers and replacement segments.

4. E-commerce and Online Distribution Channels

Vietnam’s e-commerce ecosystem, led by platforms such as Shopee, Lazada, and Tiki, has transformed television retail. The online segment provides consumers with price transparency, reviews, and easy access to premium products, driving sales growth. Competitive pricing and flash sale events further attract younger, tech-oriented consumers.

Brands have also leveraged digital marketing and online-exclusive launches to strengthen their reach in a market that increasingly values convenience and accessibility.

5. Expanding Infrastructure and Digital Literacy

Government efforts to promote digital literacy and expand broadband penetration have indirectly boosted smart TV adoption. The rollout of fiber optic networks and 5G connectivity is enabling smoother streaming and gaming experiences.

In parallel, educational initiatives that enhance technological awareness among consumers are supporting the adoption of connected devices. This policy-driven growth trajectory is expected to create long-term stability in the market.

Emerging Trends in the Vietnam Television Market

1. Smart TVs Dominating the Market

Smart TVs have become the standard in urban Vietnamese households. With integrated Wi-Fi, app stores, and content streaming capabilities, smart TVs offer convenience and versatility that align perfectly with modern digital lifestyles.

Manufacturers are incorporating regional language interfaces, localized content, and enhanced voice recognition features to cater to Vietnamese users more effectively.

2. Rising Demand for OLED and QLED Displays

While LED TVs dominate in affordability, OLED and QLED models are gaining strong traction among premium consumers. OLED’s ability to deliver superior picture quality, vibrant colors, and deep blacks appeals to those seeking a cinematic viewing experience at home.

3. AI and IoT Integration

Artificial intelligence and the Internet of Things (IoT) are redefining user interaction with televisions. AI-enhanced image processing, smart recommendations, and voice command functionalities through digital assistants are making TVs smarter than ever.

Integration with smart home systems—such as lighting, speakers, and security devices—is another trend expected to expand over the coming years.

4. Local Streaming Services and Content Personalization

Vietnam’s entertainment ecosystem is witnessing the rise of local streaming services that cater to cultural preferences. Platforms offering Vietnamese dramas, reality shows, and sports are boosting local content viewership.

Personalization algorithms on smart TVs allow users to receive tailored recommendations, increasing user engagement and brand loyalty.

5. Sustainability and Energy Efficiency

Sustainability has become a key consideration for manufacturers and consumers alike. Brands are introducing energy-efficient displays and eco-friendly materials, aligning with global environmental goals. Consumers are becoming more aware of the carbon footprint of electronic products, influencing their purchase decisions.

Industry Key Highlights

• Market Size (2024): USD 762.34 Million

• Projected Market Size (2030): USD 1077.81 Million

• CAGR (2024–2030): 5.94%

• Fastest-Growing Display Segment: OLED

• Fastest-Growing Region: Northern Vietnam (Hanoi and surrounding cities)

• Key Growth Drivers: Urbanization, digital transformation, and technological innovation

• Leading Distribution Channel: Online retail and e-commerce platforms

Competitive Landscape

The Vietnam television market is moderately consolidated, with a mix of global and regional players competing on technology, price, and brand positioning.

Key Players Include:

• Samsung Electronics: Leading the market with a wide range of smart and OLED TVs, leveraging AI and IoT integration.

• LG Electronics: Known for cutting-edge OLED technology and innovative display solutions.

• Sony Corporation: Strong presence in premium and mid-range categories with superior image quality.

• Panasonic Corporation: Focused on durability and energy-efficient models catering to Vietnamese households.

• TCL Corporation & Hisense Group: Rapidly gaining traction by offering advanced features at competitive pricing.

• Xiaomi Corporation: Disrupting the market with affordable smart TVs and app-integrated ecosystems.

• Sharp Corporation, Vizio, and Haier Group: Expanding market share through affordability and localized marketing.

Competitive Strategies:

• Localization of Content and Interfaces to appeal to Vietnamese users.

• Collaborations with OTT Platforms to enhance integrated streaming services.

• Product Diversification across price ranges to reach both rural and urban markets.

• Aggressive Online Marketing and exclusive e-commerce partnerships.

• R&D Investment in display innovation, energy efficiency, and AI integration.

Future Outlook

The future of the Vietnam television market is expected to remain robust and innovation-driven. As digitalization deepens, the line between traditional broadcasting and digital entertainment will continue to blur.

The next phase of growth will likely be characterized by:

• Increased penetration of smart and connected TVs in semi-urban and rural areas.

• Expansion of 5G networks enhancing content streaming quality and speed.

• Integration with smart home ecosystems creating unified digital living experiences.

• Growth of local OTT platforms that cater to domestic cultural preferences.

• Sustainability-focused innovations promoting eco-friendly products and recycling programs.

By 2030, the Vietnam television industry is expected to transform into a highly connected ecosystem that merges entertainment, technology, and lifestyle innovation.

10 Benefits of the Research Report

1. Comprehensive Market Insights – Detailed analysis of trends, size, and structure.

2. Forecast Accuracy – Reliable projections for investment and strategic planning.

3. Competitive Intelligence – Evaluation of key players and their market positioning.

4. Emerging Opportunities – Identification of high-growth segments and regions.

5. Consumer Behavior Analysis – Understanding evolving preferences and technology adoption.

6. Technological Outlook – Insight into OLED, 4K, AI, and smart TV innovations.

7. Policy and Infrastructure Analysis – Evaluation of government initiatives supporting digital growth.

8. Distribution Dynamics – Assessment of online and offline sales channels.

9. Strategic Recommendations – Actionable insights for investors and manufacturers.

10. Data-Driven Decision Support – In-depth quantitative and qualitative evaluation for informed business planning.

The Vietnam Television Market stands at the intersection of technological evolution and consumer sophistication. As Vietnamese households embrace digital lifestyles, the demand for smarter, more connected, and higher-quality televisions will continue to rise.

The future trajectory of the market will depend on how manufacturers adapt to local preferences, leverage digital infrastructure, and innovate in sustainability. With advancements in OLED displays, AI-powered interfaces, and seamless integration with streaming ecosystems, Vietnam’s television industry is set to remain one of the most dynamic consumer electronics sectors in Southeast Asia.

The industry’s evolution from traditional broadcasting to digital connectivity reflects not just changing entertainment habits but a broader cultural and technological transformation within Vietnam’s modern economy.

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