According to TechSci Research report, “India Men’s Grooming Products Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, India Men’s Grooming Products Market was valued at USD 3.02 Billion in 2024 and is expected to reach USD 4.98 Billion by 2030 with a CAGR of 8.75% during the forecast period. The India Men’s Grooming Products Market has experienced significant growth in recent years, fueled by changing societal norms, growing disposable incomes, and increasing awareness of personal care among Indian men. Historically, grooming was largely considered a women-centric activity, with minimal attention paid to male grooming products. However, as globalization and urbanization have taken hold, men’s grooming routines have expanded beyond basic hygiene to include skincare, haircare, shaving products, and even fragrances. This shift in consumer behavior has led to the rise of the men’s grooming market in India, with more men seeking products that cater to their specific grooming needs. Factors such as rising middle-class incomes, increased awareness through media and social platforms, and the influence of celebrities and influencers have all played a part in encouraging Indian men to invest in grooming products.
Rising disposable incomes in India, particularly in urban centers, have further driven the growth of the men’s grooming sector. With an increasing number of working professionals, young adults, and a burgeoning middle class, Indian consumers are more willing to spend on premium personal care products. This trend is particularly evident in cities like Delhi, Mumbai, Bengaluru, and Pune, where disposable incomes are on the rise and the demand for high-quality grooming products is accelerating. Men in these urban areas are increasingly seeking specialized grooming products that offer solutions for specific concerns, such as acne, oily skin, or premature aging. This has led to an increase in the availability of premium and luxury grooming brands, as well as the rise of niche and organic product categories. As disposable incomes continue to rise, men’s grooming products are increasingly seen as an essential part of personal well-being, and their demand is expected to grow accordingly.
Market Trends
The Indian men’s grooming products market is witnessing a notable shift, driven by increasing personal care awareness and changing societal norms. Men are no longer restricting themselves to basic hygiene products like razors and deodorants; instead, they are increasingly adopting skincare, haircare, and beard grooming solutions. Urban consumers, especially millennials and Gen Z, are actively seeking premium and specialized grooming products, including anti-aging creams, serums, beard oils, and hair styling gels. The rising influence of social media, male influencers, and celebrity endorsements has significantly boosted product visibility and acceptance. Additionally, there is a growing preference for natural, herbal, and chemical-free grooming formulations, reflecting broader wellness and health trends.
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The growing trend of beard care has also significantly contributed to the expansion of the men’s grooming products market in India. In recent years, facial hair, particularly beards, has emerged as a major trend among Indian men. Beards are now widely seen as a symbol of masculinity and maintaining them requires specialized products. As a result, there has been a significant rise in the demand for beard grooming products such as beard oils, balms, shampoos, waxes, and trimmers. These products help men manage their facial hair, keeping it healthy, soft, and well-groomed. The increasing availability of beard care products in both online and offline retail outlets has made it easier for men to adopt and maintain a beard grooming routine. Additionally, this trend is closely aligned with the rising desire for personal expression and unique style, which has led many men to experiment with different beard shapes and lengths. As the beard care trend continues to thrive, it is expected to remain one of the major drivers of growth in the men’s grooming market.
Market Opportunities
Opportunities in the Indian men’s grooming market are expanding rapidly. One of the most promising areas is the diversification of product lines to include targeted offerings for different skin and hair types, climatic conditions, and lifestyle needs. Brands can also leverage the untapped potential in tier II and tier III cities by offering affordable, quality grooming products tailored to local preferences. Another emerging opportunity lies in the development of subscription-based services and personalized product solutions, which offer convenience and strengthen brand engagement. Furthermore, as Indian-made grooming products gain international recognition, there is significant export potential, particularly in markets looking for cost-effective, natural, and Ayurvedic formulations.
Market Outlook
The outlook for the men’s grooming products market in India remains highly positive. As grooming becomes an integral part of male self-care routines, the market is expected to evolve from basic utility products to holistic personal care solutions. Increased digital penetration, growing consumer education, and the blurring of gender-specific product boundaries are likely to shape future trends. The organized sector is projected to gain more ground, driven by innovation, branding, and improved retail distribution—both offline and online.
Market Growth
The Indian men’s grooming market is projected to grow at a compound annual growth rate (CAGR) of 6% to 8% over the next five to seven years. This growth will be supported by factors such as rising disposable incomes, increasing urbanization, broader acceptance of grooming among men, and the influence of global grooming trends. The emergence of homegrown digital-first brands and the increasing availability of international products are further enhancing the competitive landscape, creating a dynamic and fast-growing market environment.
The India Men’s Grooming Products Market is segmented into product type, sales channel and region.
Based on product type, Moustache and beard grooming is the fastest-growing segment in the India Men’s Grooming Products Market, driven by the rising trend of facial hair among Indian men. Beards have become a symbol of style and masculinity, leading to an increased demand for specialized grooming products like beard oils, balms, waxes, shampoos, and trimmers. As more men experiment with different beard styles, the need for products that maintain beard health, softness, and shine has surged. This growth is also fueled by social media influencers and celebrities promoting well-groomed beards, further encouraging men to invest in their facial hair care.
Based on region, West region is the fastest-growing segment in the India Men’s Grooming Products Market, driven by urbanization, rising disposable incomes, and a growing interest in personal grooming. Major cities like Mumbai, Pune, Ahmedabad, and Surat are seeing increased demand for men’s grooming products, especially among younger, affluent professionals who are adopting skincare and haircare routines. The availability of international and premium grooming brands in retail outlets and online platforms has further fueled this growth. Additionally, the influence of social media, celebrity endorsements, and changing societal norms has made grooming more mainstream, leading to heightened adoption in the West region.
Major companies operating in India Men’s Grooming Products Market are:
- Colgate Palmolive India Ltd.
- Gillette India Limited
- Hindustan Unilever, Ltd.
- Vini Cosmetics, Pvt. Ltd.
- Vi-john Group
- VLCC Health Care Limited
- Reckitt Benckiser (India) Ltd
- Emami Limited
- VLCC Health Care Limited
- Godrej Consumer Products Ltd
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“The India Men’s Grooming Products Market is experiencing dynamic growth, driven by shifting societal perceptions, increased disposable incomes, and greater awareness of personal care. While challenges remain in terms of cultural resistance and price sensitivity, the overall market outlook is positive. With trends such as skincare, beard care, and organic products gaining traction, the market is poised for long-term growth. By addressing the unique needs of Indian consumers and adapting to evolving trends, brands in the men’s grooming sector can continue to capitalize on the increasing demand for grooming products.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Men’s Grooming Products Market By Product Type (Fragrance, Shaving, Skincare, Haircare, Moustache & Beard Grooming, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Men’s Grooming Products Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Men’s Grooming Products Market.
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