Instagram, one of the most influential social media platforms, keeps evolving to stay ahead of the competition and keep its users hooked. Whether you are a content creator, influencer, marketer, social media manager, or just someone who relies on this dynamic app, you should stay updated and incorporate them in your content to shine. If you even want to keep an eye on your competitors, make use of an Instagram profile viewer and observe the happenings anonymously. In this post, let us discuss Instagram’s newest features and show you how to use them to make your profile the talk of the town!
1. Team Up with Collaborative Posts
Earlier, making collaboration or curating collaborative posts was challenging. To ease the experience, Instagram has released a dedicated feature that allows users to team up with anyone on Instagram and share the spotlight.
With the collaboration feature, you can create posts or reels with another account easily. It is like hitting two birds with one stone: double the exposure and double the engagement. All you have to do is create a post or reel as usual and tag your pattern using the ‘Invite Collaborator’ option. Once they accept, the post goes live on both profiles. ‘Collab’ is an ideal option for partnerships, shoutouts, or to have fun together with your friends or family.
2. Broadcast Channels to Deliver Updates
A broadcast channel is your personal space where you can engage with your audience. You can send updates, share behind the scenes, or drop exclusive announcements. The followers or your loyal customers can join your channel so that they can stay connected with you or your brand. It makes your audience feel special and keeps them coming back for more.
3. Reels With Better Yet Smarter Options
‘Reels,’ the most happening area of Instagram, has been receiving many cool upgrades, and some of them are,
Templates: You can use ready-made templates for your videos to save time and effort.
Deep Analytics: Now, you can analyze what’s working and not in detail.
Longer Music Tracks: Go beyond 15 or 30 seconds to engage viewers for a long time.
4. Schedule Posts Within Instagram App
Are you worried you could miss sharing posts on time as you are about to attend a meeting or event or packing up for a vacation? Stay relaxed. The ‘Scheduling’ option is here to rescue you. You no longer need to pay for third-party tools to schedule posts beforehand. Just prepare your posts earlier, decide when your posts want to go live, and schedule them right away. Just go to ‘Advanced Settings’ and choose the schedule option to set the time, and you are done. This way, you can maintain consistency in content sharing and stay on top of the algorithm as well as your audience’s minds.
5. ‘Notes’ Feature in DMs
Want to leave short updates or announcements for your followers or close friends? The ‘Notes’ feature is all you need. It allows you to do that with a 60-character message that will be visible for 24 hours. In this Notes section, you can announce new content, add music, share quick polls, promote limited-time offers, and much more. It’s kind of sticky notes but in a digital version.
6. Dynamic Ads for Businesses
If you are handling a brand or business on Instagram, Dynamic Ads are a must-try. They automatically recommend products to potential buyers based on their behavior. It will feel like having a smart assistant for your audience. On the other hand, it may ease your advertising activities and make shopping more seamless for your potential customers.
7. Add Multiple Links in the Bio
Gone are the days when you embed only a single link in your Instagram bio. Hereafter, you can add multiple links in your bio without relying on third-party tools. This way, you can direct traffic to your desired platforms like websites, online stores, or campaigns effortlessly. With a single tap, viewers can reach the intended page without confusion.
Bonus Tip: Take a look at FuzTools, an all-in-one social media toolkit to make the most of your Instagram presence.
The Last Line
And there you have it! These are some of the latest releases on Instagram that make your content creation easier and your experience better. These are just the tips of the iceberg, and there are tons of features waiting to be explored by Instagrammers. The only thing you have to do is spend your time exploring the platform thoroughly and embracing the features that would enrich your Instagram journey effectively.
So, which feature are you planning to go with first? Comment below and let the world know!
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