South Korea Health Supplements Market Size & Share 2034

South Korea Health Supplements Market Outlook

According to expert market research, the South Korea health supplements market reached a value of USD 5.45 billion in 2024. The market is projected to grow at a compound annual growth rate (CAGR) of 5.20% during the forecast period of 2025 to 2034, reaching a value of USD 9.05 billion by 2034. This robust growth is fueled by an aging population seeking preventive health solutions, a strong surge in online retail channels, and a growing preference for clean-label and plant-based health supplements.

Consumers in South Korea are increasingly focused on long-term wellness, immunity, and nutritional support, especially in the aftermath of the COVID-19 pandemic, which further accelerated demand for dietary supplements. Government initiatives promoting healthy lifestyles and the availability of scientifically-backed products are also playing a crucial role in shaping the market’s positive trajectory.

Introduction to the Health Supplements Market in South Korea

South Korea is witnessing a dynamic shift in consumer preferences toward functional and health-boosting supplements. With lifestyle diseases such as diabetes, obesity, and cardiovascular ailments on the rise, consumers are proactively turning to supplements as a preventive healthcare measure. Additionally, the highly educated and tech-savvy population in South Korea is contributing to informed decision-making when purchasing health supplements.

Growing awareness of micronutrient deficiencies and personalized nutrition is also fostering market innovation. International brands and domestic players alike are launching products tailored to different age groups and health conditions. Furthermore, e-commerce platforms have expanded accessibility, offering consumers a wide range of health supplements with transparent labeling and ingredient information.

Market Breakup by Ingredients

Vitamins

Vitamin-based supplements dominate the South Korea market. Consumers commonly seek vitamins C, D, B-complex, and multivitamins to address immunity, skin health, and energy levels. Rising awareness regarding vitamin D deficiency, especially among the elderly, is supporting consistent growth.

Botanicals

Botanical or herbal supplements are gaining traction due to their clean-label and natural origin. Korean ginseng, turmeric, green tea extract, and milk thistle are widely used in immunity-boosting and detox supplements.

Minerals

Mineral supplements such as calcium, magnesium, zinc, and iron are popular, particularly among women and older adults. These are often consumed for bone health, metabolic support, and to combat fatigue.

Protein & Amino Acids

This segment is driven by increasing fitness culture, sports nutrition trends, and muscle recovery needs. Whey protein, BCAAs, and plant-based protein supplements are popular among gym-goers and younger consumers.

Fibers & Specialty Carbohydrates

Fiber supplements support digestive health and weight management. These products are in demand among health-conscious adults seeking natural ways to improve gut health.

Omega Fatty Acids

Omega-3 supplements are recognized for their cardiovascular, brain, and eye health benefits. Fish oil and algal oil-based capsules are among the top sellers in this category.

Probiotics

South Korean consumers increasingly favor probiotics for maintaining gut flora and enhancing immune function. The segment continues to expand due to product innovations such as multi-strain probiotics and targeted formulas.

Prebiotics & Postbiotics

Although smaller in market share, prebiotics and postbiotics are gaining popularity for their synergistic role in enhancing probiotic efficacy and improving gastrointestinal health.

Others

This category includes antioxidants, coenzyme Q10, glucosamine, and other specialty ingredients that cater to niche health concerns such as joint care and aging.

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Market Breakup by Form

Tablets

Tablets remain the most widely consumed form due to dosage accuracy, affordability, and ease of storage. They are widely available across pharmacies and health stores.

Capsules

Capsules are preferred for their fast absorption and minimal aftertaste. They are commonly used for oil-based supplements and complex multivitamin formulations.

Soft gels

Soft gels are often chosen for fat-soluble vitamins and omega-3 oils. Their easy-to-swallow texture and improved bioavailability contribute to demand.

Powders

Powdered supplements are popular in the protein, fiber, and energy drink categories. They allow for easy mixing with water or smoothies and offer customizable dosages.

Gummies

Gummies appeal to both children and adults due to their taste and convenience. They are commonly used in vitamin and mineral supplements.

Liquids

Liquid supplements provide quick absorption and are suitable for children and the elderly. They are frequently used in multivitamin tonics and herbal extracts.

Others

This category includes sprays, effervescent tablets, and dissolvable strips, catering to niche consumer preferences and on-the-go convenience.

Market Breakup by Application

Energy & Weight Management

Energy supplements such as caffeine, green tea extracts, and L-carnitine are popular among young professionals and fitness enthusiasts. Weight management products, including fiber blends and metabolism boosters, are also in high demand.

Bone & Joint Health

Calcium, vitamin D, and glucosamine supplements are key in this segment. Geriatric consumers and post-menopausal women are the primary target audience.

Gastrointestinal Health

Probiotics, prebiotics, and digestive enzymes are widely used for managing bloating, constipation, and overall gut health.

Immunity

The pandemic significantly increased the demand for immunity boosters. Supplements featuring zinc, vitamin C, elderberry, and echinacea continue to perform well.

Diabetes

Supplements designed to control blood sugar, such as chromium, cinnamon extract, and alpha-lipoic acid, are witnessing growing interest from diabetic and pre-diabetic populations.

Others

Other applications include cardiovascular health, eye health, stress relief, and skin care. These are becoming more prominent with the rise of holistic wellness trends.

Market Breakup by End User

Infants

This segment includes fortified drops and multivitamin syrups to address early developmental needs. The market is driven by increased awareness of early childhood nutrition.

Children

Children’s supplements are often available in gummies and flavored chewables, focusing on immunity, bone development, and cognitive function.

Adults

Adult consumers form the largest user base, with varied health goals ranging from fitness, immunity, and skin care to weight control and energy.

Pregnant Women

Prenatal vitamins, folic acid, iron, and DHA supplements are essential for fetal development and maternal health. The segment is supported by strong gynecological recommendations.

Geriatric

The elderly population drives demand for bone support, cognition-enhancing, and cardiovascular supplements. Products in easy-to-swallow and liquid forms are favored.

Market Breakup by Mode of Purchase

OTC

Over-the-counter (OTC) sales account for a significant portion of the market. Pharmacies, health stores, and supermarkets offer easy access to a wide variety of health supplements without prescriptions.

Market Breakup by Distribution Channel

Online

Online sales are rapidly expanding, driven by e-commerce giants, brand websites, and health-focused online platforms. Consumers benefit from product variety, discounts, and home delivery.

Offline

Offline channels include supermarkets, drugstores, specialty nutrition outlets, and direct selling. In-store consultations and product trials contribute to customer trust and repeat purchases.

Competitive Landscape

The South Korea health supplements market is highly competitive, with a mix of global and domestic brands catering to diverse consumer needs. Companies are focusing on innovation, clean-label formulations, and strategic partnerships to strengthen market presence.

Key Players in the South Korea Health Supplements Market

• DSM Nutritional Products AG

• Asianwhiteskin

• Biovea

• Amway Corp.

• Abbott

• Herbalife Nutrition Ltd.

• NOW Foods

• Nature’s Bounty

• DuPont de Nemours, Inc.

• Glanbia plc

These players are continuously investing in research and development to introduce targeted formulations for specific health benefits. Many companies are also leveraging digital platforms and influencer marketing to reach younger audiences.

Future Trends and Opportunities

Clean-label and plant-based supplements

Consumers are prioritizing products with natural ingredients, non-GMO certification, and no artificial additives. The trend toward vegan and cruelty-free supplements is expected to grow.

Personalized nutrition

AI-based health tracking and DNA-based nutrition plans are driving demand for personalized supplements. Companies are exploring subscription models to deliver custom supplement packs.

Functional beverages and hybrid products

Supplements are being integrated into functional drinks, energy shots, and snack bars, offering convenience and added value to consumers with busy lifestyles.

Regulatory support and scientific validation

Regulatory frameworks are becoming more robust, ensuring product safety and efficacy. Scientific validation of claims helps build consumer trust and drive repeat purchases.

FAQs

What are the most popular health supplements in South Korea?

Vitamins, probiotics, omega-3s, and herbal supplements such as ginseng and green tea extract are among the most popular in the South Korean market.

Is the South Korea health supplements market growing?

Yes, the market is projected to grow at a CAGR of 5.20% from 2025 to 2034, driven by aging demographics, online retail expansion, and rising wellness awareness.

Which form of health supplements is most consumed in South Korea?

Tablets and capsules are the most consumed forms, although powders, gummies, and liquids are rapidly gaining popularity due to ease of use and better taste.

Who are the leading health supplement brands in South Korea?

Key brands include DSM Nutritional Products, Amway, Herbalife, Abbott, Glanbia, and Nature’s Bounty, along with emerging domestic players like Asianwhiteskin.

Where can consumers buy health supplements in South Korea?

Supplements are widely available through both online and offline channels, including pharmacies, supermarkets, e-commerce websites, and direct selling agents.

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