According to TechSci Research report, “Saudi Arabia Television Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Television market stood at USD 9.03 Billion in 2024 and is anticipated to grow USD 16.45 Billion by 2030 with a CAGR 10.51% during forecast period. The Saudi Arabia Television market is driven by rapid urbanization and population growth. As more people migrate to urban areas, the demand for modern housing and lifestyle upgrades continue to rise. This shift leads to increased adoption of home entertainment systems, with televisions being a central feature. The growing population, particularly among the youth demographic, fuels demand for smart, feature-rich televisions that support streaming and internet connectivity. Urban centers such as Riyadh, Jeddah, and Dammam are experiencing fast-paced development, resulting in greater access to retail outlets and e-commerce platforms for television purchases. Combined with rising disposable incomes and lifestyle changes, these demographic and urban trends are contributing substantially to the growth and modernization of the television market in the Kingdom.
The Saudi Arabia Television market is primarily driven by booming real estate and housing projects across Saudi Arabia. As part of the Vision 2030 initiative, the Kingdom is witnessing a surge in residential developments, including large-scale urban projects, smart cities, and affordable housing schemes. These projects are increasing the number of households, each requiring essential home appliances, with televisions being a key component of modern living spaces. The demand for advanced entertainment systems, especially smart TVs, is rising among new homeowners seeking enhanced lifestyle experiences. Also, the integration of smart home technologies in newly built properties further boosts the appeal of connected TVs. This growth in the housing sector directly contributes to the expansion of television sales across both urban and suburban regions of Saudi Arabia.
Saudi Arabia Television Market
Market Overview
The television market in Saudi Arabia is evolving rapidly, supported by rising disposable income, urbanization, and strong demand for digital entertainment. Increasing internet penetration, the shift to smart TVs, and government support for digital transformation under Vision 2030 have contributed to the market’s expansion. The demand spans both urban households and institutional buyers such as hotels, educational centers, and commercial establishments.
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The Saudi Arabia Television market is segmented into screen size, display type, sales channel, and region.
Based on the distribution channel, the online segment is the fastest growing in the Saudi Arabia Television market, driven by increasing internet penetration, smartphone usage, and changing consumer shopping preferences. With a tech-savvy population and rising demand for convenience, more consumers are turning to e-commerce platforms to browse, compare, and purchase televisions. Online retailers offer a broader product range, competitive pricing, seasonal promotions, and the convenience of home delivery, making them an attractive option for buyers. Also, the growth of digital payment systems and improved logistics infrastructure has enhanced the overall online shopping experience. Social media and digital marketing also play a crucial role in influencing purchase decisions. Together, these factors are fueling rapid expansion in the online sales segment of the Saudi television market.
Based on the region, Eastern is the fastest-growing region in the Saudi Arabia Television market, driven by rapid urban development, rising income levels, and increasing residential expansion. Cities like Dammam, Al Khobar, and Dhahran are witnessing significant economic growth, supported by strong infrastructure and investment in housing and retail sectors. The region’s young and tech-savvy population is highly receptive to new technologies, fueling demand for advanced televisions such as smart TVs and 4K displays. Also, the presence of large expatriate communities and a growing interest in diverse entertainment content contribute to higher television consumption. With improved access to e-commerce platforms, retail outlets, and high-speed internet, the Eastern region continues to emerge as a key contributor to the overall growth of Saudi Arabia’s television market.
Market Trends
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Rising Demand for Smart TVs – Consumers are shifting from traditional TVs to smart TVs that offer internet connectivity, app access, and content streaming.
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4K and 8K Resolution Adoption – High-definition and ultra-high-definition displays are becoming more popular, particularly among tech-savvy consumers.
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Streaming Integration – Built-in access to platforms like Netflix, YouTube, and Shahid is now a standard feature, enhancing the viewing experience.
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Voice-Control and AI Features – New TV models include AI-based enhancements such as voice recognition and personalized content recommendations.
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Wall-Mounted and Sleek Designs – Aesthetic preferences are pushing demand for ultra-slim, minimalistic, and wall-mounted televisions.
MArket Opportunities
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Expanding Middle-Class Population – Increased purchasing power is enabling more consumers to upgrade to premium models.
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Hospitality and Real Estate Growth – Hotels, residential developments, and commercial buildings drive institutional TV demand.
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E-commerce Growth – Online retail platforms are boosting television sales, especially in Tier II cities through discount offers and easy delivery.
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Localization of Content – Opportunities exist for brands to integrate Arabic-language content and interfaces into smart TVs to appeal to local consumers.
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Green and Energy-Efficient Models – There is growing interest in energy-saving appliances, including LED and OLED TVs with power-saving features.
Market Challenges / Failures
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Price Competition – Intense competition from low-cost Asian brands puts pressure on margins for premium manufacturers.
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Slow Replacement Cycles – Televisions are durable goods, so consumers replace them less frequently than mobile phones or laptops.
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Limited Local Manufacturing – Dependence on imports can lead to supply chain delays and pricing volatility.
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Regulatory Compliance – Imported TVs must meet Saudi standards for electronics and energy usage, which can create barriers for some manufacturers.
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Content Restrictions – Government censorship and regulations on media content can limit the appeal of certain features or platforms integrated into smart TVs.
Major companies operating in the Saudi Arabia Television market are:
- Samsung Electronics Co., Ltd
- LG Electronics Inc.
- Panasonic Marketing Middle East & Africa FZE
- Sony Middle East and Africa FZE
- TCL
- Hisense Middle East
- Sharp Corporation
- Xiaomi
- Koninklijke Philips N.V.,
- Havells Group
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“The Saudi Arabia Television market is expected to grow in the future owing to the expansion of OTT and streaming services. With increasing internet penetration and a young, tech-savvy population, demand for on-demand, personalized content is on the rise. Platforms like Shahid, Netflix, and Amazon Prime Video have gained significant traction, offering viewers a wide variety of content in both Arabic and international languages. This shift in consumer viewing habits is prompting households to invest in smart TVs and connected devices that support these services. The convenience of streaming anytime, anywhere, along with exclusive and original content, has redefined entertainment consumption in the Kingdom. As OTT platforms continue to grow and local content production increases, the television market in Saudi Arabia is experiencing sustained and dynamic growth, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
Saudi Arabia Television Market Segmented, By Screen Size (50′-59′, 40′-49′, 39′ and Below, Above 59′), By Display Type (LED, OLED, Others), By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Television market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Television market.
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