Key Components of a Composable Commerce Solution: Building Blocks for Success

As the digital landscape evolves rapidly, one of the major challenges that merchants face is to remain competitive. One of the best ways to streamline internal operations and provide the experience to the consumers is to use best-of-breed technology.

It is at this juncture that the concept of a composable commerce solution is introduced. In the last few years, the architectural approach to composable commerce solutions has gained a lot of importance as it can Help companies develop and deliver unique and personalized experiences to consumers.

In the following article, we will talk about what factors have catapulted the use of composable commerce solutions in recent years.

We will also identify the major components associated with this technology and how it brings forward advantages for merchants.

 

What do you understand about a Composable Commerce Solution?

In simple terms, a composable commerce solution can be defined mostly as a modular approach that is utilized to develop eCommerce platforms.

Through the use of this approach businesses find it easier to select and utilize a variety of technologies to help develop a solution tailored to their needs.

The use of this approach allows for better flexibility when it comes to businesses adapting themselves according to the needs of the market changes.

In most cases the composable commerce solution makes use of packaged business capabilities (PBCs).

 

The role of PBCs (Packaged Business Capabilities)

PBCs can be refined as building blocks to develop a larger solution. generally disconnected through the programming interfaces such as APIs.

Every feature of the PBC represents a capability of the application itself. For example, PBC can be anything from managing check-out options, conducting promotions, utilizing the Shopping Cart, etc.

In this way, it becomes easier for merchants to manage their solutions better.

As a result, through the use of PBCs, it becomes easier for companies to compose hybrid and modular experience applications with better results.

Most expert composable commerce solution utilize this function efficiently to retain competitive advantage in the market.

 

Identifying the Major Components of Composable Commerce Solutions

Essentially, there are three major components associated with a composable commerce solution. Each of these components can take any form, depending on the needs of the business. This includes:

1. Packaged Business Capabilities (PBCs)

As mentioned, these can be utilized to improve existing solutions and overall functionality. These are also considered to be modular components of grouped microservices.

2. SaaS Solutions

This component makes it easier for users to connect and use cloud-based applications directly over the Internet. This can be anything from managing office tools to email.

3. Microservices

This can be better considered an organizational approach to software development. In this case, the software is composed of small independent services that can be effectively communicated through the presence of a well-defined API.

 

Relationship between PBSs and Microservices

In most expert composable commerce solutions, the solutions are utilized to provide better functionality to the e-commerce website. Let’s explain this with an example.

Let’s consider that you intend to develop a specific loyalty program for your consumers. Please note that if you use an existing solution, you will be considered using the SaaS component.

However, if you want to develop this program, microservices can easily help. This component allows you to develop smaller solutions to add to the program, like notifications, rules engines, etc.

It will only be considered to be PBCs when each of these aspects is executed together in a consistent and efficient manner.

An important factor that needs to be highlighted in this case is that each of these components remains connected to the main structure because of the presence of API.

However, they also retain their ability to independently perform and manage these functions.

 

What is the difference between Composable Commerce and Headless Commerce?

Aside from composable commerce solutions, another popular approach in the current market is headless commerce. Both of these components are innovative and provide a smooth experience.

So, the question remains whether there are any differences between them.

Let’s take a look at it.

Headless Commerce

Headless commerce is essentially used to manage back-end eCommerce functions. This includes managing pricing and promotions along with product catalogs.

It can completely decouple itself from the front and consumer experience across the website.

This makes it easier for businesses to update or edit every presentation layer without directly interfering with the back-end functionality processes.

The immediate result is the presence of a consistent consumer experience.

Composable Commerce Solutions

It is true that the case of composable commerce solutions indeed has a lot of similarities with headless commerce, including the coupling of a back-end eCommerce platform from its front-end capabilities.

However, the major difference between these approaches is that in the case of composable commerce solutions, they support integrating different solutions simultaneously.

This contributes towards better management or functionality factors alloying for improving consumer experience.

Most expert composable commerce solutions provide the function of tailoring solutions based on the clients’ needs.

 

Reasons why composable commerce solutions are “Building Blocks of Success”

There are a host of reasons why composable commerce solutions are considered to be the building blocks of success.

The section below outlines what factors associated with composable commerce solutions lead to better business outcomes.

1. Improving business agility

Most expert composable commerce solution allows for adapting and implementing innovative features that can lead to improving consuming experience.

It also allows for easily adapting to market needs along with experimenting to assess what works based for your business.

This is considered to be an important advantage, especially with the fluctuating nature of business conditions.

In this way, it becomes easier for businesses to remain open to new opportunities in the market without the fear of being unable to master new capabilities.

2. Maintaining Consistency

An important objective of every eCommerce business is to maintain consistency across its solutions. This is especially true for most businesses that are using different vendors to manage different requirements.

As a result, expert, composable commerce solutions provide integrated solutions that consistently provide a better consumer experience.

With the help of composable commerce solutions, it becomes easier to manage updates every day. It also makes sure that the brand is represented correctly across all channels.

3. Improving Digital Experience

It will be difficult to retain consumers if the digital experience is not good.

It has been found that when instant page-to-page load times and smooth navigation are present, it becomes easier to meet customer expectations.

The presence of an expert composable commerce solution allows for managing this aspect by ensuring that it becomes easier to update presentation layers to match customer needs.

This contributes towards improving customer visits, more transition rates, and better revenue.

4. Incorporating New Channels

Another major advantage that composable commerce solutions providers offer is that it allows for the easy incorporation of new channels.

In most cases, when it comes to the original web design template, only a few basic requirements are met.

However, when using expert composable commerce solutions, this can be easily modified to extend and add new channels to improve consumer touch points.

This can be anything from social media, product experience management, or even in-store communications.

 

What are the reasons why B2B businesses should choose a Composable Commerce Solution?

It is very difficult for any single vendor to offer all the functionalities required to manage a complex business structure.

especially in industry where the taste in preferences of the consumers are changing rapidly. across most traditional commerce platforms, it becomes difficult to integrate existing systems with new innovations.

It is at this juncture that composable commerce solutions gain preference.

The section below briefly explains reasons behind why most B2B businesses should look towards employing expert composable commerce solution, for better business results.

1. The case of managing Ownership

When it comes to utilizing a traditional commerce approach, it involves being responsible for managing expectations ranging from front-end, back-end, and any other components that may be present in between the same is not true for composable commerce solutions.

The reason is that it utilizes a headless approach where merchants are provided with an alternative option.

The immediate result involves improving the look and feel of the websites, which has a positive impact on improving user experience.

It also makes it easy to add new features and options and improve the design, leading to an improvement in the overall digital experience.

Through the use of a headless approach by composable commerce solutions, merchants are provided with better flexibility.

2. The prevalence of more options from a broader pool of resources

The traditional approach is essentially a time consuming process.

However, when using composable commerce solutions, in most cases it has been found that the presence of a decoupled framework is more advantageous to the developers.

The reason being that most expert composable commerce solutions can utilize the available functions without needing much knowledge of the stack.

This ease of usage makes composable commerce solutions more desirable for developers.

Hence, composable commerce solutions provide flexibility to businesses, allowing them full control over the innovation and iteration processes.

Parting Words

It is important for businesses to continuously evolve themselves with changes in consumer demands.

When using expert composable commerce solutions, merchants are provided with a framework that works faster and can deliver a superior experience to the consumers.

By integrating mobile app development, these solutions can further enhance user engagement and accessibility.

Thus, considering the several advantages that composable commerce solutions and mobile app development provide, it is quite evident that they can be considered the building blocks of business in the current digital environment.

Originally Published At – Key Components of a Composable Commerce Solution: Building Blocks for Success