Integrating PPF into Your Product Portfolio: A Manufacturer’s Guide

With the automotive industry being a key area for the companies to focus on, they are always looking for ways to diversify their product portfolio and add more value to their customers. And one of these items of business for you is to become an integrated offering for Paint Protection Film (PPF). Making PPF a component in their current portfolio enables manufacturers to meet the increasing needs for vehicle protection with a cutting edge solution that is compatible alongside other products like wholesale window tint and custom car wraps. This is a guide that will make life easier for B2B manufacturers understanding how to bring their products to life to PPF and leverage its full capacity.

Understanding the PPF Market

Before considering PPF into your product portfolio, you always want to wait and watch the market demand and growth potential. The automotive protection products market has seen a major transition in the global market towards an increase in the awareness of the community to protect the vehicle from screwing, environmental pollutants, and UV impacts. One of the most demanded solutions, and especially the automotive mainstream one, is with PPF.

A good addition to any automotive related business, PPF provides a layer of durable protection against minor abrasions, chips, and stains. Due to the fact that more consumers and businesses are starting to realize the advantages of PPF, the demand is anticipated to keep rising, in which case this is the time for the manufacturers to dabble into this segment. Businesses can figure out how to compete effectively in the PPF industry as they understand the market landscape.

Product Synergy and Portfolio Expansion

In the case of product synergy, integrating PPF into your product portfolio is logical. Other automotive protection products that complement PPF to a large extent include wholesale window tint and custom car wraps. The protection this provides gives PPF products an even wider appeal by allowing the manufacturer to offer foil for the vehicle owner that would like to achieve beauty and durability at once.

This is what PPF does for business, such as combining it with window tinting and custom wraps to give businesses the ability to offer customers a full vehicle protection. Expanding your portfolio to include PPF allows you to cross sell to the market you have today in order to sell to existing customers—those who already know, like and trust you, and you to gain new market share in order to sell to customers who may be seeking a complete vehicle protection solution. In addition, the revenue opportunity will increase by offering bundled packages that contain PPF together with other services and increase customer retention.

Choosing the Right PPF Supplier

Choosing the right supplier is one of the critical factors when you incorporate PPF into your portfolio. The PPF you offer will directly affect your business’s reputation and satisfaction of the customer. Check for suppliers of high quality, durable and easy to apply films with various finishes, from matt, gloss and satin, among others.

In evaluating potential PPF suppliers evaluate their commitment towards sustainability and their innovation. As consumers seek more and more eco-friendly products, forming alliances with suppliers who use eco-friendly materials and eco-friendly processes positions you competitively. In addition, check if the supplier provides the supplier guarantees on the technical support they offer, supplier training and warranty options, which are necessary for a smooth working environment and excellent customer service.

Training and Support for Your Team

To successfully integrate PPF into your portfolio, you better ensure that your team is willing and prepared to handle this new product. For adequate training for the staff on the product application process, maintenance, and benefits, it is vital that you provide your staff with enough training. Training for your sales and installation teams will allow them to sell and install PPF with confidence and offer the answers any customer may have.

In addition, working with your PPF supplier can also help by ensuring this technical support is ongoing to your team. Quite a number of suppliers can provide instructional materials, video tutorials, or even on site training sessions so that the team is kept abreast of installation techniques and updates. This level of support will enable your business to reach a trustworthy position in the market as a PPF service provider.

Marketing and Sales Strategies

Once it is integrated into your product portfolio, it is time to think of how you will market and sell this product efficie With digital marketing being a major way of reaching (potential) end customers, your online presence should officiate the benefits PPF provides as a vehicle protection solution. To help customers understand the benefits of PPF, or self healing properties and how they can not be damaged, use your website, social media and email marketing campaigns.

Another great way to drive traffic to the site is to collaborate with automotive businesses such as car dealerships, repair shops, etc. For these businesses, there’s always a need for product and service improvement and by adding PPF into the service mix, you are able to bring new B2B sales to them. Furthermore, demonstration events or workshops provided to potential clients will provide them with a firsthand experience of the advantages of PPF and persuade them to adopt the product in their own businesses.

For manufacturers, integrating Paint Protection Film (PPF) into your product portfolio is a great value add as it opens up an opportunity to help them meet increasing demand for automotive protection offerings. The integration of PPF in the automotive market portfolio will be successful if one can understand the market, find suitable suppliers and train and support thoroughly with proper marketing strategies.

MPF ticks that top box for businesses in the wholesale window tint and custom car wraps business, as it is a complementary product to compliment the overall vehicle protection solution. If you adopt a strategic way to integrate PPF into your portfolio, you can offer your business the ability to provide a wider gamut of customer requirements, improve brand loyalty and position your business as the leading player of the growing automotive protection market.