The beauty and personal care industry in India has been undergoing a remarkable transformation, driven by evolving lifestyles, rising disposable incomes, and a rapidly expanding middle class. Within this ecosystem, the nail care market has emerged as one of the fastest-growing and most dynamic segments. Once perceived as a niche within the larger cosmetics industry, nail care today is a thriving category that resonates strongly with modern consumers’ grooming habits and self-expression preferences.
According to TechSci Research, the India Nail Care Market was valued at USD 1.24 billion in 2024 and is projected to reach USD 1.58 billion by 2030, growing at a CAGR of 4.12% during the forecast period. This growth is underpinned by factors such as increasing beauty consciousness, the influence of global fashion trends, social media penetration, and expanding retail access.
Evolution of Nail Care in India
Traditionally, nail care was limited to basic grooming practices such as trimming and occasional application of nail polish during festive occasions. However, with globalization and exposure to international beauty trends, consumer preferences have shifted dramatically. Today, nail care encompasses a wide spectrum of products and services including nail polishes, removers, nail accessories, gels, nail strengthening treatments, and intricate nail art.
The rise of professional nail salons, nail bars, and DIY grooming kits has further elevated the market from a supplementary category to a mainstream beauty essential. For urban millennial and Gen Z consumers, nails are more than just a grooming element; they are a form of self-expression and fashion identity.
Market Drivers
1. Rising Beauty Consciousness
Indian consumers, particularly younger demographics, have become more conscious about grooming and appearance. Nail care is increasingly viewed as an extension of personal style, influencing day-to-day confidence and overall aesthetic appeal. This psychological association between grooming and self-esteem is fueling higher adoption of nail care products and services.
2. Social Media and Digital Influence
Platforms like Instagram, TikTok, and YouTube have been instrumental in popularizing nail art trends and tutorials. Beauty influencers and content creators post step-by-step nail styling videos, encouraging consumers to experiment with colors, textures, and accessories. Viral nail challenges and influencer collaborations drive product sales, while online reviews aid brand visibility.
3. Growing Disposable Incomes
Rising disposable incomes among the middle class and urban working women have expanded spending capacity on non-essential but aspirational products. Premium and imported nail care brands are witnessing higher adoption as consumers shift toward quality and luxury.
4. Professional Salon Expansion
The surge of nail salons and specialized nail bars across urban centers is reshaping the industry. These outlets not only provide convenience but also act as trendsetters by introducing global techniques such as gel extensions, chrome finishes, and 3D nail art to Indian consumers.
5. Post-Pandemic Self-Care Trend
The COVID-19 pandemic spurred a strong shift toward self-care and hygiene. Consumers embraced DIY kits, natural formulations, and safe, dermatologically tested nail care products. This trend continues to shape demand, especially in the online retail space.
6. Urbanization and Working Women Population
The increase in urban lifestyles, along with the rise in the working female population, has boosted demand for both professional and home-based nail care solutions. Women view nail care as part of their professional appearance, leading to consistent spending on maintenance and accessories.
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Emerging Trends in the India Nail Care Market
1. Vegan and Clean Beauty Products
Consumers are gravitating toward vegan, cruelty-free, and toxin-free nail polishes that align with clean beauty standards. Brands offering organic and safe alternatives are rapidly gaining trust and loyalty.
2. Gel and Long-Lasting Polishes
Gel polishes with longer wear time and glossy finishes are in high demand. Their durability appeals to consumers with busy lifestyles, reducing the need for frequent reapplications.
3. Personalized Nail Art
Customization is becoming a central theme. Nail art that reflects individual personality, seasonal fashion trends, and cultural motifs is increasingly popular. Consumers are willing to pay a premium for unique and personalized nail designs.
4. At-Home Nail Care Kits
DIY nail kits featuring nail polishes, removers, accessories, and treatment products are witnessing rising demand. These kits cater to consumers seeking salon-like experiences from the comfort of their homes.
5. Regional Market Expansion
While metro cities remain the key demand centers, smaller cities and semi-urban areas are showing immense potential. E-commerce penetration and aggressive marketing campaigns are enabling nail care brands to tap into these emerging markets.
6. Technology Integration
Virtual try-on apps and augmented reality tools are enabling consumers to preview nail shades and styles before purchase. This integration of technology enhances the shopping experience, especially in online channels.
Market Segmentation
By Product Type
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Nail Polish
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Nail Accessories
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Nail Strengtheners & Treatments
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Nail Polish Removers
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Others
By Distribution Channel
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Supermarkets/Hypermarkets – Currently dominate due to variety, affordability, and physical access.
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Specialty Stores – Offer premium and professional-grade products.
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Online Channels – Fastest-growing segment, driven by convenience and availability of global brands.
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Others – Includes salons and local cosmetic shops.
By Region
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West India – Fastest growing region (Mumbai, Pune, Ahmedabad).
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North India – Delhi NCR remains a key hub with rising salon culture.
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South India – Strong influence of modern retail and fashion trends.
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East India – Emerging markets driven by rising disposable incomes.
Industry Key Highlights
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Market value of USD 1.24 billion in 2024 expected to reach USD 1.58 billion by 2030.
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CAGR of 4.12% projected during 2025–2030.
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Rising demand for gel polishes, nail accessories, and DIY kits.
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Western India is the fastest-growing regional market.
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Social media is shaping consumer preferences and brand engagement.
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Supermarkets/hypermarkets remain dominant distribution channels, but online sales are growing rapidly.
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Strong push towards vegan and clean-label nail care products.
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Expansion of professional nail salons and bars across urban India.
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Increasing adoption of digital influencer marketing strategies.
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Opportunities for penetration into semi-urban and rural markets via e-commerce.
Competitive Analysis
The India nail care market is highly competitive with both domestic and international players actively strengthening their portfolios. Key strategies include product innovation, digital marketing, celebrity endorsements, and regional expansion.
Major Companies Operating in the Market:
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Modi-Mundipharma Beauty Products Pvt. Ltd.
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Chanel (India) Private Limited
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Amway India Enterprises Private Limited
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Hindustan Unilever Limited (Lakme)
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Colorbar Cosmetics Private Limited
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Oriflame India Private Limited
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Lotus Herbals Pvt. Ltd.
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Brand Agency (London) Ltd.
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Pureplay Skin Sciences (India) Private Limited
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L’Oréal India Private Limited
These players compete across multiple parameters including price, product innovation, brand loyalty, and distribution. Premium international brands dominate the luxury segment, while local companies cater to price-sensitive consumers with accessible offerings.
Future Outlook
The India nail care market is on a steady upward trajectory with ample room for growth. The rising sophistication of consumers, coupled with exposure to global beauty trends, will continue to fuel product diversification.
Key growth avenues include:
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Expansion into Tier II and Tier III cities through e-commerce platforms.
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Development of organic and multifunctional nail care products.
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Collaborations with influencers and beauty bloggers for targeted marketing.
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Technology-driven solutions such as AI-based recommendations and AR try-on tools.
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Sustainability-driven innovation with eco-friendly packaging and formulations.
Overall, the market is expected to remain resilient and dynamic, offering significant opportunities for stakeholders ranging from global corporations to domestic startups.
10 Benefits of This Research Report
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Comprehensive Market Insights – Offers in-depth analysis of the current and future market landscape.
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Growth Forecasting – Provides reliable projections on market size and CAGR.
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Strategic Guidance – Helps businesses design effective market entry and expansion strategies.
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Consumer Behavior Analysis – Explores emerging consumer trends and preferences.
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Competitive Benchmarking – Evaluates key players’ strategies and market positions.
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Regional Insights – Identifies high-potential regions for investment.
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Distribution Channel Assessment – Highlights the role of online, offline, and specialty retail.
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Emerging Opportunities – Pinpoints untapped segments and growth niches.
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Risk & Challenge Evaluation – Assesses barriers and provides mitigation strategies.
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Decision-Making Support – Equips investors, manufacturers, and retailers with actionable intelligence.
Conclusion
The India Nail Care Market is more than just a beauty segment—it represents a fast-evolving culture of grooming, self-expression, and fashion consciousness. With strong fundamentals such as urbanization, digital influence, rising incomes, and the popularity of self-care, the industry is well-positioned for long-term growth.
As brands embrace clean beauty, expand into regional markets, and adopt digital-first strategies, the nail care market in India is poised to flourish, offering exciting opportunities for both established players and new entrants.
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