India Cleaning Services Market Developments and Strategic Outlook

According to TechSci Research report, “India Cleaning Services Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Cleaning Services Market was valued at USD 9.02 Billion in 2024 and is expected to reach USD 13.95 Billion by 2030 with a CAGR of 7.54% during the forecast period. The India Cleaning Services Market has witnessed substantial growth over the past decade, driven by rapid urbanization, increasing awareness of hygiene, and the rise of organized service providers. With a growing population and expanding middle class, both residential and commercial consumers are seeking professional, reliable, and convenient cleaning solutions. The shift from informal, domestic help-based services to structured, tech-enabled offerings has played a significant role in transforming the market. The demand for cleanliness and disinfection services spiked during the COVID-19 pandemic and has since remained strong, as hygiene awareness has become a lasting consumer priority. From daily housekeeping and floor care to specialized sanitization and upholstery cleaning, a wide variety of services now cater to India’s diverse needs.

The dominance of the unorganized sector continues to fragment the market, making it difficult for consumers to ensure service quality and accountability. Labor-related issues, such as lack of training, high attrition, and poor working conditions, impact service consistency and customer satisfaction. Moreover, the market remains highly price-sensitive, with many customers reluctant to pay for premium services, especially in the residential segment. Service providers also face difficulty in retaining skilled workers and standardizing processes across different cities and client types.

The India Cleaning Services Market is on a strong growth trajectory, driven by urban expansion, rising health awareness, and increasing demand from commercial sectors. With the emergence of tech-based platforms, eco-friendly practices, and expansion into Tier 2 and Tier 3 cities, the market is undergoing a significant transformation. However, to sustain and accelerate this growth, addressing challenges related to workforce quality, price competitiveness, and market fragmentation will be crucial. As consumers continue to prioritize hygiene and convenience, and businesses seek reliable facility management partners, the cleaning services sector in India holds vast potential for innovation, consolidation, and long-term value creation.

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The India Cleaning Services Market is segmented into type, end use and region.

Based on type, Carpet & Upholstery Cleaning is the fastest-growing segment in the India Cleaning Services Market, driven by rising urban lifestyles, increased use of upholstered furniture, and growing health consciousness. Post-pandemic awareness has emphasized the need for deep cleaning and sanitization of surfaces that trap dust, allergens, and pathogens. This segment benefits from strong demand across residential, hospitality, and commercial sectors, where appearance and hygiene are top priorities. Unlike daily cleaning tasks, carpet and upholstery cleaning requires specialized equipment and trained personnel, making it a high-value service. As consumer expectations evolve, this segment continues to expand rapidly due to its essential and premium nature.

Based on region, West region is the fastest growing in the India Cleaning Services Market, led by metropolitan cities like Mumbai, Pune, and Ahmedabad, which are major commercial, industrial, and residential hubs. The region’s high urbanization, rising disposable incomes, and growing awareness about hygiene have fueled strong demand for both residential and commercial cleaning services. The presence of numerous corporate offices, hospitality chains, and manufacturing units creates a continuous need for professional maintenance and specialized cleaning solutions. Additionally, West India has shown rapid adoption of tech-enabled and app-based cleaning platforms, further accelerating growth. The post-pandemic emphasis on sanitization, particularly in densely populated urban areas, has further driven demand. These factors collectively make West India the most dynamic and rapidly expanding regional market.

Major companies operating in India Cleaning Services Market are:

  • ISS Facility Services India Pvt. Ltd.
  • Sodexo India Services Pvt. Ltd.
  • Clean Master
  • Anabia Cleaning Services
  • BICS (Building Infrastructure Cleaning Services)
  • MaidInIndia
  • AIS Contract Cleaners Ltd.
  • Anago Cleaning Systems Inc.
  • Pritchard Industries Inc.
  • Roark Capital Management LLC

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“The India Cleaning Services Market is driven by rapid urbanization, rising hygiene awareness, and growing demand from commercial sectors like healthcare, IT, and hospitality. Key trends include the adoption of tech-enabled cleaning platforms, increased preference for eco-friendly products, and expansion into Tier 2 and Tier 3 cities. Consumers are seeking more specialized services such as deep cleaning and sanitization. Businesses are outsourcing facility maintenance for efficiency and compliance”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Cleaning Services Market By Type (Window Cleaning, Vacuuming, Floor Care, Carpet & Upholstery, Others), By End Use (Residential, Commercial), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Cleaning Services Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Cleaning Services Market.

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