I have both a mobile app and a website, I am not getting good business?

For doing business in this digital world you first need a good business website. In the last few years, there are some drastic changes taking place in the digital world, technology is constantly evolving and new trends are hitting the market. A large number of people now own handheld devices like smart mobile phones, iPad etc. Now they conduct most of their web surfing through mobile devices, may it be ordering food from a restaurant, booking movie tickets, bus tickets, ordering their clothes online, securing a car ride, railway ticket booking or performing any other daily online business. A fewer number of people are looking to the website for doing the above-mentioned works and they find it easier to browse the net through apps.

Therefore after seeing the changes in the behaviour of people with the way they surf the net many companies have decided to change their strategy a bit, and are now making their already existing websites mobile-friendly. But still, after changing their websites to be more mobile-friendly they are not in a position to increase users’ engagement with their websites as the interaction was not up to the mark.