If you run an online store, cross-promotion and upselling are important strategies to increase sales. One of the best tools to achieve this in PrestaShop is the PrestaShop Brand Slider. This feature helps showcase top brands, build trust, and encourage customers to explore related products.
With the PrestaShop Brand Slider plugin, you can display brands in a slider format, making it easier for customers to browse and choose products. A well-placed brand slider can influence purchasing decisions and improve the overall shopping experience.
In this blog, we will explain how to use the PrestaShop Brand Slider for cross-promotion and upselling to boost sales and customer engagement.
What is the PrestaShop Brand Slider?
The PrestaShop Brand Slider is a feature that allows store owners to showcase brand logos in a carousel format. Customers can click on a brand to view its products, making navigation smoother and increasing brand awareness.
Benefits of Using the PrestaShop Brand Slider
Improves store appearance with a professional design.
Builds trust by displaying well-known brands.
Encourages cross-promotion by linking related brands.
Increases sales through upselling strategies.
Enhances user experience with easy brand navigation.
How to Use the PrestaShop Brand Slider for Cross-Promotion?
1. Display Complementary Brands Together
If you sell laptops, showcase brands like Dell, HP, and Lenovo together.
If you sell smartphones, group brands like Samsung, Apple, and OnePlus.
This encourages customers to compare options within the same product category.
2. Place the Brand Slider in Key Areas
Homepage: Attract attention as soon as users visit your store.
Product Pages: Help customers discover similar products from other brands.
Cart Page: Suggest alternative brands before checkout.
Sidebar or Footer: Ensure visibility without distracting from main content.
3. Use the PrestaShop Brand Slider for Bundling Products
If a customer buys a camera, display brands of tripods, memory cards, and accessories.
This increases the chance of cross-selling related products.
Example:
A customer buying a Nike sports shoe might see Adidas sports socks in the brand slider.
4. Offer Discounts on Partner Brands
Create promotions like “Buy from Brand A and get 10% off Brand B”.
Display this offer within the brand slider to attract more sales.
Example:
“Buy a Samsung phone and get a discount on Bose headphones.”
5. Showcase Top-Selling Brands to Build Trust
Highlight the most popular brands in your store.
Customers trust well-known brands, increasing conversion rates.
Use the PrestaShop Brand Slider plugin to set priority brands.
How to Use the PrestaShop Brand Slider for Upselling?
1. Show Premium Brands for Higher Sales
Encourage customers to upgrade to a better brand.
Place high-end brands next to budget-friendly brands to make them appealing.
Example:
A customer viewing basic Dell laptops may be tempted by high-end Apple MacBooks in the slider.
2. Highlight New Arrivals from Popular Brands
Keep the brand slider updated with new products.
Customers are more likely to buy the latest models if promoted properly.
Example:
“New Bose Headphones Now Available – Check Out the Latest Models!”
3. Create a ‘Featured Brands’ Section
Highlight premium and best-selling brands at the top of the slider.
This strategy works well for fashion, electronics, and luxury items.
4. Use Customer Reviews to Boost Upselling
Add star ratings and testimonials next to brands in the slider.
Customers trust real feedback before making a purchase.
Example:
“Samsung – Rated 4.9/5 by 1,000+ happy customers!”
How to Set Up the PrestaShop Brand Slider Plugin?
Step 1: Install the Plugin
Go to the PrestaShop marketplace and download the PrestaShop Brand Slider plugin.
Install and activate the plugin in your PrestaShop admin panel.
Step 2: Configure Brand Display Settings
Choose how many brands to display in the slider.
Set the scrolling speed and autoplay settings.
Enable responsive design for mobile users.
Step 3: Add Brands to the Slider
Go to the Brands section in PrestaShop.
Upload brand logos and link them to product pages.
Arrange brands in a logical order for easy navigation.
Step 4: Test and Optimize
Check how the slider looks on desktop and mobile devices.
Adjust placement and speed to ensure smooth user experience.
Update brand logos and promotions regularly.
Common Mistakes to Avoid
1. Overloading the Brand Slider
Don’t add too many brands—keep it clean and simple.
2. Not Updating the Brand List
Avoid showing outdated brands or old promotions.
3. Using Low-Quality Brand Logos
Ensure clear and high-resolution brand images.
4. Not Placing the Slider in the Right Location
A brand slider at the bottom of the page may not get noticed.
Final Thoughts
The PrestaShop Brand Slider is a powerful tool for cross-promotion and upselling. By placing relevant brands in key areas of your store, you can:
Improve customer engagement
Boost sales and revenue
Provide a better shopping experience
Build brand trust and awareness
By using the PrestaShop Brand Slider plugin, you can enhance your store’s marketing strategy and drive more conversions. Start optimizing your brand slider today and see the results!
: