Exclusivity drives customer interest, and hiding product prices can create a sense of mystery and desire among buyers. PrestaShop Hide Price is a powerful feature that helps store owners control product visibility and sell exclusive or limited-edition items effectively.
This feature allows you to hide product prices from specific users, display them only to logged-in members, or offer price visibility based on user roles. By managing user roles with PrestaShop Hide Price, you can create an exclusive shopping experience for VIP customers, wholesalers, or premium buyers.
In this blog, we will explain how to use PrestaShop Hide Price for selling exclusive and limited-edition products and how to set up user role management for better control.
Why Use PrestaShop Hide Price for Exclusive Products?
1. Creates a Sense of Exclusivity
Customers feel curious and intrigued when the price is hidden.
Increases brand value by making products feel more luxurious and premium.
2. Encourages Customer Engagement
Users are more likely to contact you when they don’t see the price.
Helps build direct communication and personalized offers.
3. Prevents Price Comparisons
Competitors cannot see your prices and undercut them.
Protects your pricing strategy in a competitive market.
4. Helps in B2B and Wholesale Sales
Different customers can have different price visibility based on user roles.
Wholesale buyers can see prices, while regular visitors cannot.
How to Use PrestaShop Hide Price for Exclusive Products
Step 1: Install & Configure the PrestaShop Hide Price Module
Log into PrestaShop Admin Panel.
Go to Modules → Module Manager.
Search for “PrestaShop Hide Price” and install it.
Open the module settings and enable price hiding for selected products.
Step 2: Hide Prices for Limited-Edition or Exclusive Products
Go to Catalog → Products in your PrestaShop dashboard.
Select the exclusive or limited-edition products you want to hide prices for.
In the product settings, find the “Hide Price” option and enable it.
Choose from the following options:
Hide price for all users – No one can see the price.
Hide price for guest users – Only logged-in users can see the price.
Hide price for selected user groups – Only specific customers (e.g., VIP members) can see the price.
Click Save Settings.
Step 3: Display a Custom Message Instead of Price
To keep customers engaged, you can replace the price with a custom message like:
“Exclusive Product – Contact Us for Price”
“Limited Edition – Price Available for VIP Members”
“Login to See Price”
How to set a custom message:
In the PrestaShop Hide Price module settings, find the “Custom Message” option.
Enter the text you want to display instead of the price.
Click Save & Apply Settings.
This strategy keeps customers curious and encourages them to contact you.
Managing User Roles with PrestaShop Hide Price
With PrestaShop Hide Price, you can control price visibility based on user roles. This is useful for:
VIP customers who get access to premium pricing.
Wholesalers who see bulk pricing.
Regular customers who see standard pricing.
Step 1: Create User Roles in PrestaShop
Go to Customers → Groups in the PrestaShop admin panel.
Click Add New Group.
Name the group (e.g., VIP Members, Wholesale Buyers).
Click Save.
Step 2: Assign Customers to Specific Roles
Go to Customers → Customers List.
Select the customer and click Edit.
In the Group Membership section, select the VIP or Wholesale group.
Click Save Changes.
Now, you have categorized customers into specific groups.
Step 3: Hide Prices Based on User Roles
Go to the PrestaShop Hide Price module settings.
Enable “Hide price for selected user roles”.
Select the user groups who can see the price (e.g., VIP members).
Click Save & Apply Settings.
Now, only authorized users can see the price, while others will see the custom message.
Best Practices for Using PrestaShop Hide Price
1. Use Clear Call-to-Actions
Instead of hiding prices completely, encourage users to take action.
Example: “Sign Up to See Prices” or “Request a Quote”.
2. Offer Exclusive Discounts to Logged-In Users
Encourage users to create an account to access exclusive pricing.
Helps in building a loyal customer base.
3. Combine with PrestaShop Request a Quote Module
If customers can’t see the price, they should have a quick way to inquire.
Enable a “Request a Quote” button next to hidden prices.
4. Highlight Limited Availability
Add urgency by displaying “Only a Few Left in Stock” messages.
Helps in boosting conversions.
Common Issues & Solutions in PrestaShop Hide Price
1. Prices Are Still Visible to Some Users
Clear cache in PrestaShop settings.
Ensure that guest users are restricted from seeing prices.
2. Customers Are Not Contacting for Prices
Improve the custom message to encourage inquiries.
Example: “Limited Edition – Contact for Special Price”.
3. Some Products Are Not Hiding Prices
Check if the PrestaShop Hide Price module is enabled for all required products.
Ensure that category-level settings are configured correctly.
Conclusion
Using PrestaShop Hide Price is an excellent strategy for selling exclusive and limited-edition products. By hiding prices strategically, you can:
Create a sense of exclusivity and luxury.
Prevent price comparisons with competitors.
Encourage direct engagement with potential buyers.
Control price visibility based on user roles.
By managing user roles with PrestaShop Hide Price, you can offer personalized pricing to VIP customers, wholesalers, or members. This boosts customer loyalty and enhances the shopping experience in your PrestaShop store.
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