1. Poorly defined audience
Are you clear about the audience you want to reach with your ad? I often come across ads that “target” audiences that are too broad. You should know that the narrower and more defined this audience is, the more likely it is to succeed. It’s a common mistake to create an ad and start segmenting it by interest, adding as many as possible in an effort to reach more people with our ad.
I recommend using Audience Insights (a tool within Ads Manager) to accurately define the audience you want to reach with your ad and also run some tests with custom audiences.
It’s also recommended to install the Facebook Pixel so you can create custom audiences with people who have visited your website (and then retarget them with Facebook ads).
I explain more about the Facebook Pixel in the following video (keep an eye on the Power Pixel, which is something no one tells you about, and which is much better than the Facebook Pixel itself):
Often, posting ads to non-fans is a waste of money: they don’t know you, and you have to gain their trust first. That’s why it’s better to first have a critical mass of followers who already know you and know what you’re offering. The smaller and more defined the audience of an advertisement, the greater the likelihood of success.
2. Bland texts
Thousands of ads are written for robots and written robotically. As Chris Brogan says, “There’s a human behind every tweet, blog, and email. Remember that.” You don’t need to be a copywriting expert to launch an effective ad, but you do need to take the utmost care with your ad copy.
Before publishing your ad, review the text, and just before hitting the publish button, review it again. Text is often a key component of an ad’s success. Include calls to action and make sure the text is compelling enough for your audience.
3. Images without hook
I don’t think I need to explain here the importance of using quality images in Facebook advertising, where visuals have a huge impact. Using an image that’s unengaging, of poor quality, or unprocessed is a mistake that can significantly lower your ad’s CTR.Remember that in images that include text, it cannot exceed 20% of the image area. You can check this with. If it exceeds 20%, Facebook will not approve your ad.
4. Cost too high
Facebook allows you to bid per click (CPC), per 1,000 impressions (CPM), and optimized impressions (optimized CPM). Keep in mind that Facebook always wins in this game, and the point is to make it profitable for you.
My recommendation is that you try it and avoid the bidding wars that Facebook suggests when you pay per click.
Not getting a fair price for advertising is what makes many companies think Facebook isn’t a profitable advertising platform, when the reality is quite different.
The key here is to experiment with different types of Facebook advertising and try different prices for Facebook ads.
5. Promote posts
My advice on this point is very clear. Don’t hit the boost post button! It’s the quick fix that those with little knowledge of how Facebook advertising works resort to, but it are a waste of your advertising budget. This opinion will probably raise hackles among some experts, but it’s my opinion (Respect).
It’s much better to consult with an SmmStore expert team, so you can configure it to achieve the best results.
6. Not taking engagement into account
Your Facebook page’s engagement directly affects your advertising. Did you know that? That’s why it’s so important to try to increase the engagement on your posts.
I recommend you take a look at this post
7. Display ads in the sidebar
For example, imagine you visit my blog page where I offer an in-person course for bloggers in Madrid and Barcelona. A good use of the sidebar would be to display an ad with an image reminding you that you can sign up for the course on my blog.
Sidebar ads tend to have very low CTRs, and I don’t think they’re the right place to get good results with advertising because they have very little impact.
