If you’ve been selling on Amazon for a while, you’ve probably experienced that sinking feeling, logging into your Seller Central and noticing a sudden drop in sales, bad reviews for a product you didn’t sell, or someone else’s name appearing on your listing.
Congratulations, you’ve just encountered one of the most frustrating challenges for legitimate sellers: Amazon FBM hijackers.
These hijackers sneak onto your listings, offer counterfeit or low-quality versions of your products, and ride on the back of your success. Not only do they steal your sales, but they can also ruin your hard-earned reputation in a matter of days.
In this post, we’ll discuss exactly who these hijackers are, the damage they cause, how to remove an Amazon listing hijacker, and why Amazon hijacker removal is a process every serious seller needs to master. Plus, we’ll show how using advanced tools like Seller Pickle can help protect your listings before problems even start.
Who Are Amazon FBM Hijackers?
Amazon FBM hijackers are third-party sellers who use the “Fulfilled by Merchant” (FBM) model to sell counterfeit or unauthorized versions of your products on your listings.
They don’t store inventory in Amazon’s warehouses, instead, they ship directly to customers, often from overseas, with little to no quality control.
At first glance, their offers might look legitimate. They might copy your images, bullet points, or product title. But in reality, their products are usually knockoffs or resold items that don’t meet your brand’s quality standards.
Here’s what makes FBM hijackers so dangerous:
- They undercut your price, stealing the Buy Box.
- They ship slow, low-quality goods, which leads to negative reviews on your listing.
- They damage your brand trust with customers who think they’re buying from you.
The longer they stay on your listing, the more damage they cause, both in sales and reputation.
Why Amazon Hijacker Removal Matters More Than Ever
In 2025, the Amazon marketplace is more competitive than ever. The rise of private-label brands and global sellers has made hijacking an even more common threat.
This is why Amazon hijacker removal isn’t just about getting rid of a single bad actor — it’s about protecting your business long-term.
When hijackers target your listings, here’s what’s at stake:
- Revenue Loss: You lose sales every time the hijacker wins the Buy Box.
- Brand Damage: Negative reviews from counterfeit buyers stay on your listing.
- SEO Impact: Poor reviews and low fulfillment rates hurt your product ranking.
- Customer Trust: Buyers may stop purchasing from your brand entirely.
By taking a proactive approach to Amazon hijacker removal, you can stop these issues before they snowball.
How to Remove an Amazon Listing Hijacker (Step-by-Step)
Dealing with hijackers is stressful, but there’s a structured and effective way to remove an Amazon listing hijacker that works, especially when done properly.
Let’s break it down:
Step 1: Confirm You’re Being Hijacked
Go to your product listing and check the “Other Sellers on Amazon” section. If you see sellers offering your product at unusually low prices, especially with “FBM” next to their name, you’ve likely been hijacked.
Step 2: Document Everything
Take screenshots of:
- The hijacker’s offer
- Their storefront
- Your product listing
- Any changes in the Buy Box
Keep this evidence ready for Amazon support.
Step 3: Test Buy the Product
Purchase one of the hijacker’s items. Once it arrives, document the packaging, shipping label, and any differences in quality or branding. This proof will be crucial when filing your report.
Step 4: File an Infringement Claim
Head to the Report Infringement page in Seller Central. Submit a complaint under “Intellectual Property Violation.” Include all your documentation, images, order IDs, and product comparisons.
If you’re registered under Amazon Brand Registry, file the claim through the Brand Registry portal instead, it’s faster and usually more effective.
Step 5: Send a Cease and Desist Message
If you want to act quickly, send a polite, factual cease-and-desist letter through Amazon’s messaging system. Let the hijacker know they are selling unauthorized versions of your product and must remove their offer immediately.
Step 6: Escalate if Necessary
If Amazon doesn’t take action right away, keep following up. In some cases, working with a professional Amazon hijacker removal service can speed things up dramatically. These experts know exactly how to frame the case for Amazon’s compliance team, reducing the back-and-forth that sellers often face.
Pro Tip: Use Seller Pickle to Stay Ahead of Hijackers
Dealing with hijackers reactively can feel like playing whack-a-mole, you remove one, and another pops up the next week.
That’s why prevention is better than cure. Tools like Seller Pickle are designed to help sellers monitor, manage, and protect their Amazon listings 24/7.
Here’s how Seller Pickle can help:
- Hijacker Detection: Instantly alerts you when another seller appears on your ASIN.
- Buy Box Monitoring: Tracks your Buy Box ownership in real time.
- Performance Analysis: Identifies which listings are most vulnerable to hijackers.
- Brand Protection Support: Provides actionable data and insights for quick response.
By integrating Seller Pickle into your workflow, you can detect hijackers early and take action before they cause damage.
Tips to Prevent Future Hijacks
Once you’ve successfully handled your hijacker, it’s time to strengthen your defenses. Here are a few steps you can take:
- Enroll in Amazon Brand Registry. This is your first line of defense, it gives you access to enhanced protection and faster support.
- Use consistent branding. Make sure your logo, packaging, and listing details clearly show your brand ownership.
- Monitor your listings daily. Automation tools like Seller Pickle make this effortless.
- Register your trademarks. Trademark protection makes it easier to prove infringement.
- Set competitive pricing. Keeping your pricing steady helps deter hijackers who rely on undercutting.
Final Thoughts
Amazon is an incredible platform for entrepreneurs, but it’s also home to opportunists who try to exploit the system. Amazon FBM hijackers are one of the biggest threats to legitimate brands, but they’re not unbeatable.
With the right knowledge and tools, you can act fast, protect your listings, and preserve your hard-earned reputation.
Learning how to remove an Amazon listing hijacker is essential, but pairing that knowledge with proactive monitoring and reliable Amazon hijacker removal solutions will take your brand protection to the next level.
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