According to TechSci Research report, “India Costume Jewelry Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India costume Jewelry Market was valued at USD 2.07 Billion in 2025 and is expected to reach USD 2.68 Billion by 2031 with a CAGR of 4.45% during the forecast period. The India costume jewelry market is witnessing significant growth, driven by changing fashion preferences, rising disposable incomes, and growing urbanization. Costume jewelry, also known as fashion jewelry or imitation jewelry, refers to accessories made using inexpensive materials like glass, beads, base metals, and synthetic stones, rather than precious metals or gemstones. These products offer stylish alternatives to fine jewelry at a fraction of the cost, making them increasingly popular among diverse consumer segments, especially the younger population. From casual office wear to festive and wedding occasions, costume jewelry provides versatile styling options that appeal to a wide range of preferences and budgets.
One of the key drivers of growth in this market is the rising fashion consciousness among Indian consumers. With increased access to global trends through social media, fashion influencers, and online platforms, consumers—especially millennials and Gen Z—are more aware of current styles and eager to adopt them. Costume jewelry allows for quick adaptation to changing trends without the long-term financial commitment required for precious jewelry. This trend sensitivity, combined with the affordability of costume jewelry, has made it a go-to accessory for fashion-forward individuals who enjoy experimenting with different looks.
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Another major factor propelling demand is the affordability and accessibility of costume jewelry compared to traditional gold and diamond pieces. In a price-sensitive market like India, consumers often seek value-for-money options that offer aesthetic appeal without compromising on style. Costume jewelry fulfills this need, enabling people from various income groups to purchase multiple pieces that match different outfits and occasions. The growth of this segment is especially evident among working women, college students, and middle-class households who prioritize variety, affordability, and ease of purchase.
Despite the optimistic growth outlook, the India costume jewelry market faces several challenges. Product quality and durability remain significant concerns, as many low-cost pieces tend to tarnish or cause skin irritation. This undermines customer satisfaction and affects repeat purchases. The market is also highly fragmented, with intense competition from countless local, unorganized players, making it difficult for brands to establish unique identities and retain loyal customers. Additionally, the lack of organized retail infrastructure in smaller cities limits the reach of branded costume jewelry, although rising e-commerce adoption is gradually addressing this issue.
The India Costume Jewelry Market is segmented into product type, distribution channel, and region.
Based on distribution channel, the online segment is the fastest-growing channel in the India costume jewelry market, driven by increasing internet penetration, smartphone usage, and the convenience of digital shopping. E-commerce platforms like Amazon, Flipkart, and Myntra, along with niche jewelry websites and social media storefronts, have made trendy and affordable jewelry accessible to a wider audience. Consumers, especially millennials and Gen Z, prefer the ease of browsing, comparing, and purchasing products online. Attractive discounts, influencer marketing, user reviews, and doorstep delivery further enhance the appeal. The rise of digital payments and personalized recommendations also contribute to the rapid growth of this segment.
Based on region, the South region is the fastest-growing market in India’s costume jewelry sector, driven by rising urbanization, increasing disposable incomes, and a strong cultural affinity for jewelry. Cities like Bengaluru, Chennai, and Hyderabad are witnessing a surge in demand for stylish and affordable accessories, especially among young professionals and students. The region’s vibrant film and fashion industries also influence consumer trends, encouraging experimentation with contemporary and fusion jewelry styles. Additionally, the growing popularity of e-commerce platforms and increasing adoption of digital payments in South India are boosting online sales. These factors collectively position the South as a rapidly expanding regional market.
Major companies operating in India Costume Jewelry Market are:
- BlueStone Jewellery and Lifestyle Limited
- CaratLane Trading Pvt Ltd
- Kushal’s Retail Pvt Ltd.
- Malabar Gold and Diamonds Limited
- Joyalukkas India Pvt. Ltd.
- Titan Company Limited
- Kalyan Jewellers India Ltd.
- Surat Diamond Jewellery Pvt. Ltd.
- Tribhovandas Bhimji Zaveri Ltd.
- Voylla Fashion Pvt. Ltd.
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“The market is also being shaped by several emerging trends, including the rising popularity of fusion jewelry, the influence of social media marketing, growing demand for customization, and increasing interest from male consumers. Fusion designs that blend traditional Indian motifs with modern aesthetics are gaining traction, especially among urban buyers who appreciate versatility. Social media platforms like Instagram and YouTube are playing a crucial role in product discovery and brand promotion, with influencers and content creators driving engagement and purchase decisions. Personalization is also becoming a key differentiator, as consumers seek customized pieces that reflect their individual style, such as name-engraved pendants or zodiac-inspired accessories” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Costume Jewelry Market, By Product Type (Necklaces & Chains, Earrings, Rings, Bracelets, Others), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Costume Jewelry Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Costume Jewelry Market.
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