According to TechSci Research report, “India Smartphone Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Smartphone Market was valued at USD 54.67 Billion in 2024 and is expected to reach USD 78.89 Billion by 2030 with a CAGR of 8.23% during the forecast period. The India Smartphone market has experienced substantial growth in recent years, owing to the supportive government policies across the region. Initiatives like Make in India have encouraged global and domestic manufacturers to set up production units in the country, reducing dependency on imports and boosting local manufacturing. This has helped lower production costs, making smartphones more affordable. The Production-Linked Incentive (PLI) scheme further supports smartphone makers by providing incentives for manufacturing high-quality products within India. Also, policies aimed at expanding internet infrastructure, such as promoting 4G and 5G rollouts, have made smartphones essential tools for connectivity and digital services. The government’s push towards Digital India and promoting mobile-based financial services has also accelerated smartphone adoption, creating a favorable environment for both consumers and manufacturers in the market.
The India Smartphone market is driven due to the improved distribution channels across the region. The expansion of both offline and online retail networks has made smartphones more accessible to consumers across urban and rural areas. E-commerce giants like Amazon, Flipkart, and regional platforms offer easy access to a wide range of smartphones, often accompanied by discounts, promotions, and cash-on-delivery options, which attract price-sensitive buyers. On the other hand, physical retail chains and local distributors have strengthened their presence in tier 2 and tier 3 cities, ensuring wider availability of devices. Smartphone brands have also partnered with telecom operators, providing bundled offers that make devices more affordable with network plans. These advancements in distribution have ensured that smartphones are within reach of a larger population, accelerating market penetration and adoption.
Market Performance
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Q1 2025: Smartphone shipments declined by 7% year-over-year (YoY), primarily due to high inventory levels and a 26% drop in new launches. Despite this, the average selling price (ASP) reached an all-time high, driven by strong demand for premium devices.
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Full Year 2024: Shipments grew modestly by 1% YoY, totaling approximately 153 million units. Notably, wholesale revenue increased by 9% YoY, marking a record high, as consumers gravitated towards higher-end smartphones.
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The India Smartphone Market is segmented into operating system, display technology, distribution channel and region.
Based on operating system, IoS is the fastest-growing segment in the India Smartphone market, driven by several key factors. Apple’s strategic pricing and increased availability of affordable models, like the iPhone SE and iPhone 13, have made iOS devices more accessible to a wider audience. Also, Apple’s brand reputation for quality, security, and seamless integration with other Apple products attracts consumers looking for a premium experience. The growing popularity of Apple’s services, including iCloud, Apple Music, and the App Store, further enhances the appeal of iOS devices. Also, increased disposable incomes, especially among India’s urban youth and professionals, are contributing to the rise in demand for iPhones, making iOS a rapidly expanding segment in the competitive smartphone market.
Based on region, South region of India is the fastest growing in the Smartphone market, due to several factors. First, the region has a high concentration of tech-savvy consumers, particularly in cities like Bengaluru, Hyderabad, and Chennai, where smartphone usage is prevalent. The increasing adoption of digital services, e-commerce, and mobile payments has further boosted smartphone demand. Also, higher disposable incomes in South Indian states, along with a growing middle class, have driven the purchase of premium smartphones. The region also benefits from better infrastructure and 4G/5G network rollouts, which enhance the overall smartphone experience. Localized marketing strategies by smartphone brands and a strong retail presence further contribute to the growth, making South India a key market for smartphone manufacturers.
Brand Dynamics
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vivo: Maintained its leadership in Q1 2025 with a 9% YoY growth, bolstered by the popularity of its sub-INR 15,000 models like the Y29 5G and T4x.
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Samsung: Secured the second position in Q1 2025, supported by multiple launches across various price segments, enhancing its market momentum.
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Apple: Achieved a 28% revenue increase in Q1 2025, surpassing Samsung in terms of value share, driven by robust sales of the iPhone 15 series, particularly in offline channels.
Technological Trends
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5G Adoption: In Q1 2024, 5G smartphones accounted for 71% of total shipments, reflecting a significant shift towards next-generation connectivity.
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Premiumization: The premium segment (devices priced above INR 30,000) reached a 20% volume share and 51% value share in Q1 2024, indicating a consumer trend towards higher-end smartphones.
Major companies operating in India Smartphone Market are:
- Realme Mobile Telecommunications Co., Ltd
- Oppo Mobiles India Private Limited
- Nokia Corporation
- G-Mobile Devices Pvt. Ltd
- Motorola Mobility LLC
- Sony India
- OnePlus Technology India Pvt. Ltd
- ASUSTeK Computer Inc
- Samsung Electronics Co., Ltd
- Apple Inc
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“The India Smartphone Market is driven by the rising disposable incomes and affordable pricing. As incomes increase, particularly among the middle class and urban populations, more consumers are able to afford smartphones with advanced features. This trend is seen across various price segments, from budget-friendly to premium devices. At the same time, manufacturers have focused on offering competitive pricing, making smartphones more accessible to a wider demographic. Brands have adopted pricing strategies that cater to different income levels, ensuring that consumers can find devices suited to their budgets. Affordable pricing, combined with rising disposable incomes, has led to a higher smartphone penetration rate, fueling demand across both urban and rural areas, thus contributing to the market’s rapid expansion.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Smartphone Market By Operating System (Android, IoS, Others), By Display Technology (LCD, OLED, AMOLED, Others), By Distribution Channel (Multi-Brand Store, Exclusive Store, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Smartphone Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Smartphone Market
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