According to TechSci Research report, “Saudi Arabia Non-Alcoholic Drinks Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Non-Alcoholic Drinks market stood at USD 10.34 Billion in 2024 and is anticipated to grow USD 14.56 Billion by 2030 with a CAGR 5.87% during forecast period. The Saudi Arabia Non-Alcoholic Drinks market is driven by expanding tourism sector in Saudi Arabia, particularly during religious seasons, significantly influences the non-alcoholic drinks market. With the Kingdom’s strict prohibition on alcohol, non-alcoholic beverages have become the primary choice for both domestic and international visitors. During peak pilgrimage periods, such as Ramadan and Hajj, the influx of tourists increases the demand for refreshing and hydrating drinks. Local specialties like Sobia, a traditional barley-based drink, and international options like non-alcoholic beers are popular choices among consumers. The government’s Vision 2030 initiative aims to boost tourism revenue, further driving the demand for diverse non-alcoholic beverages to cater to the growing number of visitors. This trend underscores the importance of the tourism sector in shaping the beverage consumption patterns in the Kingdom.
The Saudi Arabia Non-Alcoholic Drinks market is primarily driven by Saudi Arabia government’s support for local production, aligning with the objectives of Vision 2030 to diversify the economy and reduce reliance on imports. Initiatives like the “Made in Saudi” program, launched in 2021 by the National Industrial Development and Logistics Program and the Saudi Export Development Authority, aim to enhance the visibility and competitiveness of locally produced goods, including beverages. This program provides local companies with opportunities to promote their products to a broader audience and connect with consumers interested in purchasing from Saudi manufacturers. Such support encourages innovation and investment in the non-alcoholic drinks sector, fostering a more resilient and self-sufficient industry. As a result, local production is not only bolstered but also better positioned to meet the evolving preferences of Saudi consumers.
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The Saudi Arabia Non-Alcoholic Drinks market is segmented into product type, packaging, distribution channel, and region.
Based on the product type, the bottled water segment is the fastest growing in the Saudi Arabia Non-Alcoholic Drinks market, driven by several factors. The country’s arid climate and limited natural freshwater sources make bottled water a vital source of hydration for residents and visitors alike. With the growing population and rising awareness about health and wellness, more consumers are opting for bottled water over sugary drinks. Also, the increasing availability of premium and flavored water options caters to evolving consumer preferences. The expansion of retail outlets and convenient home delivery services further enhances accessibility, making bottled water a convenient and essential product. This combination of health trends, convenience, and climate conditions positions bottled water as a key growth driver in the market.
Based on the region, Eastern is the fastest-growing region in the Saudi Arabia Non-Alcoholic Drinks market, driven by a combination of economic, demographic, and cultural factors. As the country’s largest province by area and the third most populous, the Eastern Province encompasses major cities like Dammam, Khobar, and Jubail, which are economic and industrial hubs. This urban concentration fosters a dynamic retail environment, increasing the availability and consumption of non-alcoholic beverages. The region’s proximity to neighboring countries and its coastal location also make it a popular destination for both domestic and international tourists, further boosting demand for a variety of non-alcoholic drink options. Also, the growing health consciousness among consumers in the Eastern region is contributing to the shift towards healthier beverage choices, including bottled water, fruit juices, and functional drinks. Collectively, these factors position the Eastern region as a key driver of growth in Saudi Arabia’s non-alcoholic drinks market.
Major companies operating in the Saudi Arabia Non-Alcoholic Drinks market are:
- Nestle S.A.
- Aujan Group Holding
- PepsiCo, Inc.
- The Coca‑Cola Company
- AlSafi Danone
- Hana Water Company
- USM Business Systems
- Al-Hijaz Water Co. Ltd
- Akoya Water
- Almarai Company
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“The Saudi Arabia Non-Alcoholic Drinks market is expected to grow in the future owing to the strong cultural preferences and an increasing focus on health and wellness. Saudi Arabia’s strict prohibition on alcohol has led to a long-standing demand for non-alcoholic beverages, making them the go-to choice for social occasions and daily consumption. In parallel, rising health awareness among consumers is steering the market toward healthier options, such as low-sugar, functional drinks, and natural beverages. As people become more conscious of their lifestyle choices, they are increasingly opting for drinks that offer hydration, nutritional value, and functional benefits. This growing trend toward health-consciousness, combined with deep-rooted cultural preferences, positions non-alcoholic drinks as essential in the Saudi market, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“Saudi Arabia Non-Alcoholic Drinks Market By Product Type (Bottled Water, Fruit Juices & Flavored Drinks, Carbonated Soft Drinks, Functional/Energy & Sports Drinks, Others), By Packaging (Bottles, Cans, Cartoons, Others), By Distribution Channel (Convenience Stores, Supermarket/Hypermarket, Online, Departmental Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Non-Alcoholic Drinks market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Non-Alcoholic Drinks market.
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